12/10/2012

Va Va Voom!

Va Va Voom!

From the moment I saw this advert for the Renault Clio I fell in love with it, I thought it was quirky, unique and entising. From the music to the 'pop up' installations used. It's inspiring. And it's all to promote a car...
I think what brought me to look up this video on youtube is the faces on the people in the video, they look amazed, happy, bewildered and inspired. The key feelings I want my Future Life installation to inflict on people. I want them to feel the way I felt when i watched this advert, it made my eyes light up and fixate on it. It is one of those things you come across in life that makes you hopeful of something. Truly and amazing piece of advertising art.


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