Childline Campaign

As a project in college we were asked to create a poster to encourage children in need to contact Childline. I decided to aim my posters towards a specific subculture that kids follow at that time. Emo. I also decided that a poster wouldnt be enough on its own to encourage them. So I come up with a quirky tshirt design and slogan to relate to the Emo subculture mostly but to all children. I then thought it'd be a good idea to use the tshirts in my advertising poster too. Now all I needed was a model. In comes my little sister, she was 13 at the time. New to high school, year 7 and finding it extremly difficult, who better than to help me promote Childline. So here are my final photos from the shoot. Done using a compact digital and our home and garden. Unfortunately I do not have a digital copy or acess to the hard copies of the posters.